Pipo Gummy

Graphic Designer

A poster has been created to promote an exhibition hosted by Pipo Gummy, a widely cherished soft fruit jelly brand in Thailand. Given its popularity among the Thai populace, the exhibition is situated in close proximity to a concert venue. The poster design aims to exude vibrancy and visual appeal, capturing the attention of the audience effectively.

Notably, the exhibition booths have been meticulously crafted to be photogenic, encouraging attendees to capture and share their experiences on social media platforms. This strategic approach aligns with the concept of soft power marketing, intended to bolster brand awareness and visibility.