HiCut Sunscreen

Product Photoshoot Prop Stylist and Art Director

HiCut Sunscreen is an innovative sunscreen brand tailored primarily for athletes. The product distinguishes itself through its unique formulation as a soft foam, presenting a challenge in conveying its identity as sunscreen, rather than being mistaken for hand soap, given the conventional perception of sunscreen as a watery cream. To enhance the association with summer and recreational activities, the design adopts a lively and vibrant color scheme, incorporating contrasting hues of yellow, pink, and blue. Furthermore, the integration of sports equipment, such as tennis balls and badminton gear, serves as effective props to reinforce the brand's athletic appeal and thematic essence. With the help of K.Ounn photography skills and K.Parima as my assistant.
Year : 2021

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